For those who are unfamiliar with AirJapan, the airline is a new airline brand under the ANA Group, that was first revealed on March 2022. The airline targets medium-haul, international destinations, mainly on Asian routes from Japan starting in February of 2024.
Back in 2020, the ANA Group announced it will introduce a new airline brand as part of the transformation of its business model to pursue sustainable growth and the ability to quickly respond to a wide range of customer preferences.
The exact routes and specific dates of the scheduled first flight are still under consideration as ANA is closely monitoring trends in the recovery of demand for international flights. But it will mainly focus on Asian destinations.
AirJapan will offer comfortable seats at affordable prices under the brand concept of “Fly Thoughtful” by leveraging the experience of ANA Group’s full-service and low-cost carrier businesses. I think the airline will be similar to South Korea’s hybrid airline – Air Premia or Japan’s Zip Air.
AirJapan Reveals Cabin Designs, Products & Servies
With the intention to begin operating flights starting February 2024 and expand its network over time, the new AirJapan brand unveiled its seats, uniforms and boarding music today. The airline has a website where you can check out more information.
Today, the airline revealed how the seats are going to be on its B787 fleets. It is still unclear how many B787s AirJapan will be getting but it has been mentioned that the cabin will be configured with 324 all economy-class seats from Safran and are made of premium Japanese faux leather, renowned for its lightweight, durable and soft texture.
Each seat will feature 32 inches (81cm) of pitch and a generous recline angle and will allow passengers to unwind and experience optimal comfort in flight.
Since there will be no premium products installed on the airline, in my opinion, I think Air Premia and Zip Air will be more favorable.
All seats will feature Type-A and Type-C USB ports and tablet holders too.
AirJapan also revealed cabin crew uniforms as well. To express the brand’s “Fly Thoughtful” philosophy, the airline spent time with the cabin crews to create a unique design just for the airline.
The uniforms have a borderless design, promoting a diverse and inclusive workforce by incorporating gender-neutral options:
- Variations in the uniforms allow cabin attendants the flexibility to dress in their own unique way. There will be two types of bottoms- skirts and pants, and a choice of sneakers and leather shoes.
- The design includes traditional Japanese cultural elements such as “knots” and “layers,” immersing passengers in Japanese culture from the first moment of boarding. The knot is represented by the brand’s color belt. In layering, a beautiful natural overlapping pattern was designed into details such as the hem of the skirt and sleeves.
- As part of AirJapan’s commitment to sustainability, cabin attendant uniforms will be made in part from plant-derived fabrics.
Furthermore, the airline introduced boarding music called “Ai” with traditional Japanese sounds in collaboration with the Tokyo University of the Arts.
You can listen to the boarding music below.
AirJapan’s Inflight Dining
The airline is planning to offer menus for a set fee that may be reserved online in advance. In addition, passengers will also be able to purchase meals and snacks onboard the flight. Details of menus are yet to be confirmed.
Today, AirJapan revealed some of its inaugural products and services which include seats, cabin crew uniforms and boarding music. The airline is eyeing an inaugural flight on February 2024 and focusing on Asian markets for now. I would love to see what kind of “hybrid-style” product it will offer to passengers.