Two weeks ago, Etihad Airways uploaded a photo on its Instagram page showing a Founder’s Memorial in Abu Dhabi. Then on October 13, the airline uploaded a very significant and curious 10 seconds video on their Facebook account. The airline is teasing a surprise announcement due to be revealed this Wednesday.
On Etihad Airways’ post, it mentions “We trust the stars to define our journey. A new constellation will soon adorn the skies.” So what would this mean? There are a couple of interpretations of this curious sentence.
Will Etihad Bring Back The Airbus A380s
Firstly, the airline might bring back the A380s that had been parked since the pandemic. But as international borders are open and there is a high demand for travel, will the airline reactivate the sleeping whales?
Will Etihad Airways Join Star Alliance
Another interpretation makes more sense. Based on blogger Gary Leff, from View From The Wing, he translated the sentence as follows:
A constellation is a group of stars, where each one is ‘connected’ to another to form a pattern (a route network, if you will). The comments they offer are two-fold:
“We trust the stars to define our journey.” The member of Star Alliance could be ‘the stars’.”
“A new constellation will soon adorn the skies.” With the addition of Etihad, the Star Alliance constellation would indeed be new. And it would be new to Etihad and its passengers.”
I bet this has the highest possibilities but still it is a mystery what Etihad will announce on Wednesday.
Etihad has been in loss after they a failed investment in numerous airlines which mostly went bankrupt or ceased operations. But at the same time, the airline partnered with a few different Star Alliance partners such as Air Canada, Aegean and Asiana.
I frequently redeemed Air Canada’s Aeroplan miles on Etihad Airways first class to Asia and it offered great redemption value. This puts more possibilities of Etihad joining Star Alliance as Asiana will be leaving in the future.
Etihad posted a mysterious post last weekend and this is arousing curiosity in frequent flyer communities. The airline has undergone a lot of business plan changes from being a global airline to a boutique airline. Not only the change of operations, but the airline also lost a huge amount of money.
We will wait to see on Wednesday what kind of announcement the airline will make.